CV

CV

Will Wadbrant

Product Manager | Gaming Industry | AI PM

Contact Information

Professional Summary

I am nerdy, love technology, AI and product. I specialize in enabling developers to build software & games leading to business-valuable outcomes. People over process, and outcome over output. Velocity is how we stumble quickly and learn a lot even quicker.

Experience

Pley | Lead Product Manager | 2023 – Present | Stockholm

  • Grew player base (30K to 1.5m), as well as doubling retention over 2 years.
  • Expanded revenue from $36K to est. $2 mil ARR 2025
  • Owner of product player psychology, analytics/data, and monetization.
  • Worked with senior leadership as the voice of the customer (both B2B studios and B2C players) to prioritize, work with commercial teams, own the product vision, and lead the development org.
  • Build the foundation for AI products, both on the customer success, commercial, and engineering side.

Pley | Product Manager | Sep. 2022 – 2023 | Stockholm

  • Ported & launched first 15 mobile games on web, which together generate >$50M annually cross-platform
  • Technical Product Manager with direct work on web, gaming tech, data, analytics, and technical pipelines
  • Lead and launched multiple 0-1 B2B products in series-A startup environment, including R&D and customer success processes.

Planeshift Interactive AB | Studio Lead & Founder | Aug. 2020 – Sep. 2022 | Stockholm

  • Founded engine- & tool-driven game development studio & game prototyping consultancy.
  • Led core studio strategy creative, business development, legal, and finances
  • Managed team of 2-5 members
  • Achieved total game sales over >3 MSEK
  • Signed and managed 20+ consulting projects (>2 MSEK)

KBSS (Non-Profit) | Organization Lead | Sep. 2017 – May 2019 | Stockholm

  • 70+ members, 400KSEK+ in sponsorship

Education

KTH – Royal Institute of TechnologyStockholm

Master’s Degree: Industrial Management, Civil Engineering

  • Focus on Technical Project Management & Leadership, and Financial/Data-driven analysis
  • Master Thesis incomplete (due to launching Planeshift Interactive AB), rest of degree completed

Bachelor’s Degree: Material Science, Engineering

  • Bachelor Thesis: Financial & Environmental Strategy of Future Swedish Steelmaking (View Thesis)

Professional Certifications:

  • Professional Scrum Master Certification (PSM1, Scrum.org)

Skills

Technical & Product Management: Strong technical team- & product lead • Self-managed • AI & LLM • Product management & process • Business strategy, process & organizations • Data modeling & analysis • Technical proficiency • Unity C# • Finance/Business/Product/Tech

Leadership & Communication: Cross-discipline communication & stakeholder management • People management & leadership • Heavy gaming industry expertise

Development & Gaming: Game Design/Development (10+ years experience) • Unity C# • Gaming industry specialization

Interests

Game Design/Development (10+ years) • Games/Game industry • Finance • Fintech • Cooking • Reading (50/50 Fantasy & Non-fiction) • Writing • Data-driven analysis • Card games • RPG GM (12+ years) • VR • Dogs