Will Wadbrant

AI: Using it and building with it: ways of working, what is actually changing, and what survives contact with real users.
Gaming: Game design, and the projects that came out of caring about it.
News: What is happening out there, and what I make of it.
Product: The craft of product management: discovery, prioritisation, shipping, saying no.
Projects: Things I have built, how they were run, and how they went.
Misc: Opinions and odds and ends that belong nowhere else.
The Step Above Chat-GPT Wrappers
My Top 10 Mistakes as a Product Manager for Pley
Pley Connect | Cross-Platform Account Linking for Web Games
AI Prototyping a Mystery Game in 2 Hours
EU's Digital Fairness Act & Gaming
Acronyms Suck
Deep into Mystery Games - A Design Analysis
Picking the RIGHT game genre
How to Pick the Wrong Game Genre
Why 90% of Indie Games Fail
Five Greatest Tips for LLMs
Monetization & Incentives (Part 2): Free-to-Play Games
Monetization & Incentives (Part 1): Paid Games