CV

CV

Will Wadbrant

AI Product Leader | Gaming Industry

Product leader in game monetization, AI companions and developer tooling. People first, always.

Contact

Experience

Wadbrant Labs

Founder | Nov. 2025 to present | Stockholm

  • Product and development consulting in AI, chatbots, web entertainment and games.
  • Builds its own experimental game products, native and web.

EverAI

Senior AI Product Manager | Feb. 2026 to Sep. 2026 | Remote

Owned character content on Candy.AI, the flagship of the largest AI companion platform (50M+ users).

  • Launched the creator AI twin program with real, world-class creators: tens of thousands of purchases in the first month at industry-leading conversion.
  • Scaled hundreds of realistic AI companions that live on their own rhythm, with double-digit ARPU uplifts in A/B tests and conversations several times deeper than standard chat.
  • Owned a content commerce line worth a double-digit share of company revenue: pricing ladders, price-elasticity models, A/B/C testing.
  • Ran the pipeline from creator or original character to shipped product: prompt engineering, LLM experimentation, image, video and voice generation.

Pley

Lead Product Manager, Full Platform | Oct. 2023 to Feb. 2026 | Stockholm

  • Live-service consumer web gaming platform, B2B2C. Grew players from 30K to 1M, doubled retention and grew revenue 10x.
  • Owned player psychology, analytics and monetization. Voice of the customer to senior leadership, led the development org.
  • Laid the foundation for AI products across customer success, commercial and engineering.

Product Manager, Gaming and Developer Experience | Aug. 2022 to Oct. 2024 | Stockholm

  • Led 20+ game projects with $50M+ in combined annual cross-platform revenue, from mechanics to launch.
  • Owned the Unity SDK, publishing pipeline, developer tools and B2B launches.

Planeshift Interactive

Founder and CEO, Producer and PM | Apr. 2019 to Sep. 2022 | Stockholm

  • Tool-driven RPG studio, funded in part by AR/VR/XR prototyping consulting. Led a team and contractors.
  • Shipped Yaengard on Steam: thousands sold, 80%+ positive, about 30K wishlists, top 5% of 2022 launches.
  • 2 MSEK+ in total sales across games and consulting.

Education

  • KTH Royal Institute of Technology, MSc studies in Industrial Management, 2020 to 2022. Coursework completed; thesis paused to found Planeshift.
  • KTH Royal Institute of Technology, BSc in Material Science, 2017 to 2020. Thesis: Usage of Natural Gas in Modern Steel-making.
  • Professional Scrum Master I (PSM1), Scrum.org, 2022.

Skills

  • Product: game monetization and pricing, AI products, LLM behaviour design, developer experience.
  • Data: SQL, BigQuery, A/B testing, price-elasticity modelling.
  • Craft: game design and development for 10+ years, Unity and C#.
  • Leadership: stakeholder communication, people leadership.

Interests

Game design, the games industry, finance, cooking, reading (half fantasy, half non-fiction), card games, running RPGs as a GM for 12+ years, and dogs.